RRM et JPS 5 screen captures from 2018 national campaign
Hooked on school days 2018 Posters | Journées de la persévérance scolaire affiche 2018 Affiches
RRM Poster / JPS Affiches - campagne publicitaire nationale 2018
RRM JPS Affiches 2018: Vos gestes, un + pour leur réussite

Mandate

To convey a strong and unifying message on the importance of a child’s environment and support in their success.

Approach

To represent a diversity of actions that can be taken by different individuals without precisely showcasing what the action is.

Montreal Hooked on School

Is 33 regional partners and hundreds of local stakeholders involved in school-focused community mobilization to promote the school perseverance and success of young people.