Mandate

To create a visual identity for SIAL’s multicultural evening including a logo, a rollup banner and invitations.

Approach

Refined usage of a rich colour palette and a gold pantone in order to reflect the multicultural aspect of the event and also its exlcusive feel.

SIAL Montreal

SIAL Canada is not only key to the Canadian agrifood industry, it is also a privileged entryway to the US and international markets. SIAL is now the only event of its scale in Canada, with more than 850 national and international exhibitors from 50 countries hosting over 15,000 buyers from Canada, the U.S., and 60 other countries.